Unboxing videos on YouTube: What parents need to watch for (Brigham Young University)

Brigham Young University: Unboxing videos on YouTube: What parents need to watch for. “Videos of a child influencer opening a toy and demonstrating how to play with it have become wildly popular on YouTube, many garnering tens of millions of views from children around the globe. In fact, Walmart has a line of toys based on the reviews of a prominent kid YouTuber, Ryan Kaji of Ryan’s World. Unbeknownst to child viewers, however, is the fact that many of the toys shown in unboxing videos are paid for or provided by a brand, with the goal of influencing children.”

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