Rensselaer: Consumers Are Likely To Be Susceptible to Slick Graphic Design of Trading Platforms

Rensselaer: Consumers Are Likely To Be Susceptible to Slick Graphic Design of Trading Platforms. “Research conducted by Gaurav Jain, a behavioral economist and assistant professor at Rensselaer, and John Chen, an undergraduate student studying biology in Rensselaer’s accelerated B.S./M.D. program, explored how certain graphic designs on decentralized finance (defi) apps can target an investor’s inexperience to elicit decisions that are quick and uninformed, using an investor’s intuition rather than information.”

Leave a Reply

%d bloggers like this: