Variety: U.S. Streaming Tops Cable TV Viewing for First Time, Nielsen Says

Variety: U.S. Streaming Tops Cable TV Viewing for First Time, Nielsen Says. “For the month of July, streaming among American TV households represented a record 34.8% share of total consumption, while cable and broadcast came in at 34.4% and 21.6%, respectively. Streaming usage has surpassed that of broadcast before, but this is the first time it has also exceeded cable viewing.”

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