University of Alabama at Birmingham: Sponsorship disclosures by social media influencers reduce engagement, study finds

University of Alabama at Birmingham: Sponsorship disclosures by social media influencers reduce engagement, study finds. “A new study in the Journal of Marketing Theory and Practice by Parker Woodroof, Ph.D., assistant professor of marketing at the University of Alabama at Birmingham Collat School of Business, looked at pet influencers marketing and the effect that certain textual and visual cues within sponsored posts have on social media engagement behaviors. Woodroof’s study found that mentions of sponsorships, using brand logos and overall saturation of sponsorships hinder social media engagement in pet influencer marketing.”

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