Washington Post: Niche internet micro celebrities are taking over the internet

Washington Post: Niche internet micro celebrities are taking over the internet. “Niche internet micro celebrities are people online who are known to a small but often dedicated group and they represent a growing variant of the attention economy. Online fame is a consequence for a niche internet micro celebrity, never the goal. They rarely make money from their social accounts, choosing instead to post for the fun of it. The term is often used in a tongue in cheek way.”

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