Wall Street Journal: Instagram Stumbles in Push to Mimic TikTok, Internal Documents Show. “The document, titled ‘Creators x Reels State of the Union 2022,’ was published internally in August. It said that Reels engagement had been falling—down 13.6% over the previous four weeks—and that ‘most Reels users have no engagement whatsoever.’ One reason is that Instagram has struggled to recruit people to make content. Roughly 11 million creators are on the platform in the U.S., but only about 2.3 million of them, or 20.7%, post on that platform each month, the document said.”