The Conversation: From curry nights to ‘coal kills’ dresses: how social media drives politicians to behave like influencers

The Conversation: From curry nights to ‘coal kills’ dresses: how social media drives politicians to behave like influencers. “Why do politicians often post content that seems awkward, outrageous or strange? The answer could be an appeal to authenticity – something that has become a valuable currency in the world of politicians, influencers and social media.”

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