9to5 Google: YouTube says it has ‘concluded’ a test that saw as many as 10 unskippable ads in one break [U]

9to5 Google: YouTube says it has ‘concluded’ a test that saw as many as 10 unskippable ads in one break [U]. “Ad breaks on YouTube videos typically appear before a video begins as well as during that video if the creator allows it. Generally, these breaks can last as little as a few seconds or go as long as a few minutes, but longer ads usually come with the option to skip that ad after a set period. Over the past month or two, some YouTube viewers have noted that advertisements on the platform have been expanding greatly in length and quantity, especially in unskippable formats.”

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