The Verge: How platforms turn boring

The Verge: How platforms turn boring. “At first, TikTok was exciting because there was culture that could only happen there. Now that on-platform culture is being overwhelmed by viral arbitrage, and the actual content is getting closer to what you see on every other network. As the platform gets bigger, it gets more generic, and there’s less to distinguish it from every other mass-market social network. This dynamic is larger than just TikTok.”

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