The Conversation: As pandemic measures are lifted, social media use has declined with the exception of TikTok . “Our report findings show that Canadians’ use of social media has declined from its early pandemic peak; however, Canada continues to be one of the most connected countries in the world — 94 per cent of online adults use at least one social media platform. We found that TikTok had the largest gain (an increase of 11 per cent) in the number of Canadian adults who reported having an account on the platform in 2022, compared to data we collected in 2020.”