WIRED: How Bots Corrupted Advertising

WIRED: How Bots Corrupted Advertising. “WHEN ALEKSANDR ZHUKOV went on trial last year, he stood accused of defrauding US companies, including The New York Times and pet care brand Purina, out of millions of dollars. According to the court, the then 41-year-old set up a company that promised to show online adverts to humans, but he instead placed those adverts on an elaborate network of fake websites where they were seen only by bots. Yet Zhukov’s defense did not center around his innocence or his remorse. Rather, he said he was giving the online economy exactly what it wanted: cheap traffic, whatever the source.”

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