Washington Post: Europe’s largest airline is a troll on social media — and it’s working for them

Washington Post: Europe’s largest airline is a troll on social media — and it’s working for them . “Last month, when a Ryanair passenger tweeted a complaint about the lack of a window by her exit row seat, she might have expected Europe’s largest airline to offer an apology using language straight out of a customer service manual. But this wasn’t British Airways or Lufthansa. It was a no-frills carrier that might best be described to Americans as the Spirit Airlines of Europe — if Spirit had the most savage Twitter presence of any brand in the sky.”

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