Newswise: Score a discount on Amazon? You might’ve unwittingly paid more

Newswise: Score a discount on Amazon? You might’ve unwittingly paid more. “More than a quarter of vacuum cleaners sold on Amazon have at some point pretended to offer a discount when they had actually just increased the price, according to new research. By pairing a price increase with the introduction of a previously unadvertised ‘list price’ for a product, Amazon signals to shoppers that they are receiving a discount when they actually pay 23% more, on average, for their new vacuum than they would have just a day earlier. Days after the price hike, the price drops and both the list price and misleading discount claim disappear.”

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