Search Engine Journal: Goodbye Google Webmaster Guidelines, Hello Google Search Essentials

Search Engine Journal: Goodbye Google Webmaster Guidelines, Hello Google Search Essentials. “Google is officially rebranding the Webmaster Guidelines as ‘Search Essentials,’ which comes with a simplified refresh consisting of only three sections. In addition to making the former Google Webmaster Guidelines easier to understand, Google’s motivation behind the refresh is to move away from the term ‘webmaster.'” Good. I’ve always hated that term and tried to use “Web wrangler”.

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