New York Times: Why Am I Seeing That Political Ad? Check Your ‘Trump Resistance’ Score.
New York Times: Why Am I Seeing That Political Ad? Check Your ‘Trump Resistance’ Score.. “In the run-up to the midterm elections next month, campaigns are tapping a host of different scores and using them to create castes of their most desirable voters. There are ‘gun owner,’ ‘pro-choice’ and ‘Trump 2024’ scores, which cover everyday politics. There are also voter rankings on hot-button issues — a ‘racial resentment’ score, for example, and a ‘trans athletes should not participate’ score. There’s even a ‘U.F.O.s distrust government’ score.” The link to the article is a “Gift Article” URL I generated, so you should be able to see it even if you normally hit a paywall.