Wall Street Journal: ‘Deepfakes’ of Celebrities Have Begun Appearing in Ads, With or Without Their Permission

Wall Street Journal: ‘Deepfakes’ of Celebrities Have Begun Appearing in Ads, With or Without Their Permission. “Authorized deepfakes could allow marketers to feature huge stars in ads without requiring them to actually appear on-set or before cameras, bringing down costs and opening new creative possibilities. But unauthorized, they create a legal gray area: Celebrities could struggle to contain a proliferation of unauthorized digital reproductions of themselves and the manipulation of their brand and reputation, experts said.”

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