Elon Musk Will Face an Early Twitter Challenge: Preventing Advertiser Flight (Wall Street Journal)

Wall Street Journal: Elon Musk Will Face an Early Twitter Challenge: Preventing Advertiser Flight. “Mr. Musk said this spring that as owner of Twitter he would reinstate former President Donald Trump’s account, which the platform suspended indefinitely after linking Mr. Trump’s comments to the Jan. 6 Capitol riot. That would be a red line for some brands, said Kieley Taylor, global head of partnerships at GroupM, a leading ad-buying agency that represents blue-chip brands. About a dozen of GroupM’s clients, which own an array of well-known consumer brands, have told the agency to pause all their ads on Twitter if Mr. Trump’s account is reinstated, Ms. Taylor said.”

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