University of Washington: These factors have the biggest impact on influencer marketing effectiveness

University of Washington: These factors have the biggest impact on influencer marketing effectiveness. “Recently published online and forthcoming in the Journal of Marketing, the study is one of the first to include cost data in its examinations of influencer marketing. Researchers found that if firms spent 1% more on influencer marketing, they would see a nearly 0.5% increase in engagement. They also concluded that reallocating spending based on the study’s insights could result in a 16.6% increase in engagement.”

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