Australian Financial Review: Who killed the social media ad boom?
Australian Financial Review: Who killed the social media ad boom?. “US advertisers are on track to spend $US65.3 billion ($101.8 billion) on networks such as Facebook, Snap and Twitter this year, a year-on-year increase of just 3.6 per cent. That is about 10 times slower than last year, according to estimates from market researcher eMarketer. The social media slowdown is such that its forecast growth rate for this year is almost the same as traditional media such as television and radio, whose audiences have been shrinking for years.”