Pharma must stay the course on Twitter as docs are not abandoning the platform yet: Report (Fierce Pharma)

Fierce Pharma: Pharma must stay the course on Twitter as docs are not abandoning the platform yet: Report. “Like it or loathe it, and whatever its new direction, Twitter is still a powerful platform for doctors, and pharma should not abandon the troubled social media site yet, according to a new report from healthcare consultants at ZoomRx.”

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