PC Magazine: What’s a ‘Granfluencer’? Older Social-Media Stars Are Thriving

PC Magazine: What’s a ‘Granfluencer’? Older Social-Media Stars Are Thriving. “The term ‘influencer’ conjures images of young people, replete with ring lights and smartphone cameras, spending hours at home or out on the nearest sidewalk or boardwalk, attempting to capture a viral dance move or lip-sync the latest sampled catchphrase. Emphasis on “young”—but that isn’t always the case.”

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