Financial Times: Whatever happened to Google Search?

Financial Times: Whatever happened to Google Search?. “The company says that its goal is always to provide ‘ads that are useful’. It points out that not every search result has ads, either. But advert crowding would be more palatable if the basic service was noticeably improving at the same pace. Google’s example of one enhancement is the fact that search results come with more images now. Of course, this just so happens to be good for advertisers too. Other improvements have been slower to appear. Content behind paywalls is still not marked as such, for example. Nor is it possible to search for words spoken in a video without a transcript — though a trial is under way in India.”

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