Mid-Day: Why people are keeping their deceased ones alive through social media accounts

Mid-Day: Why people are keeping their deceased ones alive through social media accounts. “The last post on Bollywood singer KK’s Instagram account was in October 2022, roughly five months after his sudden death in Kolkata last May. ‘After he passed, I spoke to Nakul [his son], about what we should do with his account,’ says Shubham Bhatt, KK’s manager, ‘and we decided to not deactivate it as it was a way to reach out to all his fans….’ … The singer’s posthumous Instagram account is now of the many belonging to renowned artistes across the globe, who have an active account after their death.

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