Media Matters: New year, new scam: TikTok’s largest weight loss advertiser is marketing predatory scams to young users

Media Matters: New year, new scam: TikTok’s largest weight loss advertiser is marketing predatory scams to young users. “TikTok’s largest weight loss advertiser, Kilo Group, is dumping money into predatory scams targeting users, particularly women, despite violating the platform’s own content guidelines. These ads promise unrealistic weight loss and extreme body changes, all while trying to trap users into auto-renewing subscriptions — fitting the Better Business Bureau’s profile of a weight loss scam.”

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