University of York: Study reveals online fake reviewers suffer from pangs of conscience

University of York: Study reveals online fake reviewers suffer from pangs of conscience. “The study, led by the University of York, found individuals to be quite competent in writing compelling fake reviews in unpredictable ways, but it caused a moral dilemma for some. The researchers say the findings of the study could be used by websites to put in place better systems to detect fake reviews, which could appeal to the contributor’s moral obligation to be truthful.”

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