Digiday: Publishers lament the removal of Twitter Moments as referral traffic dips

Digiday: Publishers lament the removal of Twitter Moments as referral traffic dips. “Twitter referral traffic to a dozen major publishers’ websites declined, on average, by 12% in December 2022 compared to November 2022, according to an analysis by Similarweb, a data analytics company that monitors web traffic. Some publishers — such as The Washington Post, The Wall Street Journal, CNN, The New York Times, USA Today, the BBC and Yahoo — each saw referral traffic from Twitter fall between 10% and 18% month over month.”

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