PressGazette: Why Tiktok is one of the ‘main priorities’ at BBC News for 2023

PressGazette: Why Tiktok is one of the ‘main priorities’ at BBC News for 2023. “In January 2022, two BBC News social and digital bosses told Press Gazette the broadcaster had stayed off Tiktok because they did not have the resources to create bespoke content properly – and it would not be true to the BBC brand to do ‘light news’. However, by March after Russia invaded Ukraine, the broadcaster realised there was an opportunity to combat disinformation about the war.”

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