TechCrunch: India releases guidelines for social media influencers accepting paid promotions

TechCrunch: India releases guidelines for social media influencers accepting paid promotions. “As the market of social media influencers is getting bigger in India, the South Asian nation has introduced endorsement guidelines to limit unfair trade practices and misleading promotions on the web. On Friday, the Department of Consumer Affairs held a press conference to announce new guidelines to make it mandatory for social media influencers to disclose promotional content in accordance with the Consumer Protection Act, 2019.”

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