Mashable: What is subtle merch? Cracking the coded messages of fandom that are all over TikTok

Mashable: What is subtle merch? Cracking the coded messages of fandom that are all over TikTok . “Far from the mass-produced concert tee or branded figurine, ‘subtle merch’ or your fave ‘coded’ items are deeply personal to fans, often homemade, and signal a fan’s knowledge or insider status within a given fandom.”