The Conversation: Google’s search business doesn’t have to be killed by AI chatbots – here’s the ugly workaround

The Conversation: Google’s search business doesn’t have to be killed by AI chatbots – here’s the ugly workaround. “In our experience, firms don’t usually get disrupted because they lack the technology or the resources. More commonly it’s either because they lack imagination or struggle to re-invent themselves – often out of fear that developing a new business will harm an existing one (known as cannibalisation).”