Vox: Social media used to be free. Not anymore.
Vox: Social media used to be free. Not anymore.. “Social media companies can’t make as much money off their free users as they used to. A weaker advertising market, privacy restrictions imposed by Apple that make it harder to track users and their preferences, and the perpetual threat of regulation have made it harder for social media apps to sell ads. Which is why we’re seeing the beginnings of what might be a new era of social media: pay-to-play.”