Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding (Decrypt)

Decrypt: Don’t Call It ‘Crypto’: How Some Blockchain and NFT Projects are Rebranding. “Crypto—and all its associated jargon—are now toxic words. Where once simply adding the word ‘blockchain’ to your name increased your company’s valuation, now crypto, Web3, NFT and the rest of the buzzwords that conjured up images of a brave new world are, to paraphrase Charlie Munger, rat poison.”