The Conversation: How fitness influencers game the algorithms to pump up their engagement

The Conversation: How fitness influencers game the algorithms to pump up their engagement. “In our recent article for the Academy of Management Journal, we explain how just establishing a social media presence doesn’t mean a would-be influencer can easily reach clients, as the social media platform’s algorithm determines who sees what posts, and when. And even if influencers do attract large followings, social media users shouldn’t necessarily buy what the influencers are selling.”