What’s on Weibo: Chinese Tourism Bureau Chiefs Go Viral for Trying Really, Really Hard to Attract More Post-Covid Domestic Tourists

What’s on Weibo: Chinese Tourism Bureau Chiefs Go Viral for Trying Really, Really Hard to Attract More Post-Covid Domestic Tourists. “Hoping to attract more domestic tourists in the post-Covid-era, Chinese local government officials are trying really hard to promote their hometowns. Various tourism bureau chiefs from across China are going viral on Weibo, Douyin, and beyond for dressing up in traditional outfits and creating original videos with low to zero budget.”