Flack: “Please just take the checkmark away!” How Twitter devalued its top status symbol and what it can do now

Lulu Cheng Meservey has a blog/Substack called Flack. I’m putting it like that because efforts to denote that information with more brevity (like Lulu Cheng Meservey (Flack) or Lulu Cheng Meservey / Flack) looked like pejorative assessments and not statements of fact. At any rate: “Please just take the checkmark away!” How Twitter devalued its top status symbol and what it can do now. “While the legacy blue checkmark was positioned as a luxury good, the new Twitter Blue became marketed like an inferior good. Twitter’s messaging antagonized and humiliated influential users, made the product feel like it was made for arriviste social climbers instead of respected power users, and framed it as a cheap imitation of an old status symbol rather than a fresh offering with useful benefits. In this post, we’ll look at why Twitter Blue wasn’t positioned for success and what it can do now to win over users.”