Harvard Business Review: When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

Harvard Business Review: When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big. “[Professor Joseph] Pacelli and his colleagues analyzed about 36,000 tweets in which 180 influencers touted cryptocurrencies over a two-year period. They found that, on average, mentions of cryptocurrencies in tweets are associated with a 1.83 percent return in the first day, but are subsequently associated with significant negative returns—an average loss of 19 percent after three months. “