New York Times: Google Devising Radical Search Changes to Beat Back A.I. Rivals

New York Times: Google Devising Radical Search Changes to Beat Back A.I. Rivals. “A.I. competitors like the new Bing are quickly becoming the most serious threat to Google’s search business in 25 years, and in response, Google is racing to build an all-new search engine powered by the technology. It is also upgrading the existing one with A.I. features, according to internal documents reviewed by The Times.” “Now with AI features” feels more and more like 1998’s “Now with a portal!” Not that AI isn’t important, but there’s so little coherence in what we’re seeing.