WIRED: ‘Everybody’s So Creative!’ and the Rise of the Recipe Reactions

WIRED: ‘Everybody’s So Creative!’ and the Rise of the Recipe Reactions. “It’s no longer news that disgusting food videos on TikTok are intentional rage bait, designed to rile up viewers and gain comments, shares, and views for creators. Yet while no one eats the food in these ridiculous recipe videos, they do feed an entire online ecosystem.”