Glossy: Elizabeth Arden uses generative AI for new virtual store launch

Glossy: Elizabeth Arden uses generative AI for new virtual store launch. “Launching on Tuesday, the immersive VR store created by experiential e-commerce firm Obsess allows users to click through a virtual space based on Elizabeth Arden’s historic Fifth Avenue salon with its iconic red door. It features product information alongside a mini online museum on the history of the brand.”