Stanford University: Is That Self-Driving Car a Boy or a Girl?

Stanford University: Is That Self-Driving Car a Boy or a Girl?. “In her latest researchopen in new window, conducted with Malia Masonopen in new window of Columbia University, [Professor Ashley] Martin looks at how people respond when real or imagined products are assigned a gender — or no gender. One of their studies analyzed Amazon.com reviews to see how shoppers reacted to the anthropomorphizing and gendering of robotic vacuums.”