Fierce Pharma: Eli Lilly restarts ‘limited’ Twitter posting and advertising, continues to assess social media strategy

Fierce Pharma: Eli Lilly restarts ‘limited’ Twitter posting and advertising, continues to assess social media strategy. “Eli Lilly’s self-imposed exile from Twitter is now over. Six months after the fake account furor drove it from the site, the Big Pharma has begun to tentatively reengage with the platform, resuming limited posting and advertising on its renamed corporate account while continuing to evaluate its strategy.”