University of Texas at Dallas: Study Explores How Social Network Users Decide To Make Friends

University of Texas at Dallas: Study Explores How Social Network Users Decide To Make Friends. “Social network companies use a variety of methods, such as a friend recommendation, to increase connectedness and user engagement within the network, but how each company does so effectively is not widely known. In a paper published in the April issue of the Journal of Marketing Research, a researcher at The University of Texas at Dallas has uncovered some important drivers behind individuals’ online friendship decisions.”