PsyPost: U.S. senators tend to have greater approval and reach when using “greed communication” in tweets. “An analysis of tweets of U.S. senators holding office between 2013 and 2021 showed that a specific communication factor called ‘greed communication’ predicts their approval and reach on the social media platform. Democratic senators who used more greed communication tended to have greater approval and retweets compared to Republican senators who used the same communication pattern.”