Google’s Achilles’ heel: The tech giant’s struggles in augmented reality highlight a much bigger weakness (Business Insider)

Business Insider: Google’s Achilles’ heel: The tech giant’s struggles in augmented reality highlight a much bigger weakness. “From Iris to Alius to Betty, Google’s code-named AR projects rival a millennial parent’s baby-name list. But the projects have been just that: projects. Google has failed to turn any into a viable business yet, thanks largely to constant pivots and strategy tweaks, which eventually led to a talent exodus, Hugh reports. To make matters worse, the chaos in Google’s AR division comes as one of its biggest rivals — Apple — has generated buzz for its mixed-reality headset, the Apple Vision Pro.”