The Verge: The end of the Googleverse

The Verge: The end of the Googleverse. “For two decades, Google Search was the largely invisible force that determined the ebb and flow of online content. Now, for the first time since Google’s launch, a world without it at the center actually seems possible. We’re clearly at the end of one era and at the threshold of another. But to understand where we’re headed, we have to look back at how it all started.” Interesting article to read as someone who was there for all of it and has drawn very different conclusions in some cases.