The Register: What happens when What3Words gets lost in translation?

The Register: What happens when What3Words gets lost in translation?. “What3Words, the website and app that translates physical coordinates into short memorable combinations of words, has been praised and criticized over the years. Now a computer scientist at the University of Exeter in the UK has formally described in a paper how confusion can arise from the geocoding algorithm used by What3Words, and questioned its fitness for directing emergency services to incident locations.”