Bloomberg: Kidfluencers Are Today’s Version of Chimney Sweeps
Bloomberg: Kidfluencers Are Today’s Version of Chimney Sweeps. “These children are under pressure, whether from their parents or from their algorithms, to produce content on a regular basis. Being a child social media star also involves a potential loss of privacy and a reframing of one’s image with one’s peers, which may be either positive or negative. And these children can be quite young. One star of a YouTube channel with more than 35 million subscribers, which started out as a toy-review site, was 7 years old in the channel’s early days. Legally, these children have no claim to the income their sites generate. Thankfully, many parents are loving and generous. But not all.”