Bloomberg: X Unlikely to Win Back Advertisers Before Holiday Season

Bloomberg: X Unlikely to Win Back Advertisers Before Holiday Season. “Elon Musk picked Linda Yaccarino to be chief executive officer of X, the company formerly known as Twitter, with hope that the former NBCUniversal executive would convince advertisers who had stopped spending on the site to return. But so far, many major brands are remaining on the sidelines, and have already planned to deploy their budgets elsewhere during the holiday season — historically the most lucrative period for ad revenue.”