‘Puurrfect’ product: Nissin Food’s virtual cat themed Cup Noodles a social media hit (The Mainichi)

The Mainichi: ‘Puurrfect’ product: Nissin Food’s virtual cat themed Cup Noodles a social media hit . “Nissin Food Products Co. recently launched ‘”Cup Nyadle,’ a new line of Cup Noodle products that allow people to play with the cat character ‘Nyadle’ on its website by taking a picture of the cat on the lid with their smartphones.”