University of Florida: How valuable are online product recommendations to consumers?
University of Florida: How valuable are online product recommendations to consumers?. “In today’s online world, third parties collect and store your browsing data at staggering rates. Third parties benefit greatly from this information, but do you get fair returns for sharing your data online? New research from the University of Florida Matherly Professor Anuj Kumar and Santa Clara University’s Xiang (Shawn) Wan (UF Ph.D. ’22) proposed a novel method to measure the value consumers get from product recommendation systems (RS), one of the most prominent online tools that use consumer data.”